Somewhere, there’s a jaded postman throwing darts into a computer.
Year after year, he was the hero who’s delivered the news. Now, he’s the second fiddle to the true king of messaging… emails.
Clink, another dart hits the computer. Life keeps on spinning on Planet Earth.
In case you’ve been living under a rock, emails, email sales funnels, and email marketing are one of the most powerful ways to get your message heard and increase revenue.
Don’t believe me? What’s the first thing we do in the morning after our coffee? Check our email. What’s the one thing we do lying in bed at night?
Waste time on social media. Check our email.
So how do you create an effective email sales funnel?
Well amigo, you’ve come to the right place.
Below is a definitive and thorough guide on creating and writing an email sales funnel for your business.
What’s an Email Sales Funnel?
An email sales funnel is a marketing/sales tool that automatically sends emails to your prospective clients (leads) and guides them down a path to become customers. It’s basically the sales process via email and is typically used to sell a higher ticket item or service.
The funnels we create can be colossally complex, or they can be straightforward-simple. What matters the most is if they work to transform a first-time visitor into a customer.
In theory, they work like this:
If you ever signed up for a “get your free eBook now and learn how to ____” and then received emails throughout the following week, congratulations, you’ve been in an email funnel.
Take your prize and go home.
Why Are Email Funnels Important?
It’s a salesperson.
Imagine having an employee that collects leads, sends thoughtful messages, builds rapport, and sells your services. Well, an email funnel is someone who does all that, twenty-four hours a day, seven days a week, and doesn’t even take a coffee break.
It saves you time.
Have you ever had a day where you wrote northwards of 50 emails? Yep. Do you remember how it made you feel like becoming a pencil and diving headfirst into a pencil sharpener? Yep. That’s why email funnels are excellent. They allow you to create targeted, well-written emails once so you can focus on other aspects of your job.
It collects data.
As a business owner, you know this truth. The more qualified leads you have, the easier it is to sell. The value of an email funnel is having qualified leads willingly sign up for more information.
You’re in control.
Sure, you might be the coolest person on social media with hundreds of thousands of followers, but what happens if the app/ website gets less popular? Like I don’t know… Myspace! Having an email list gives you the power of control with constant contact and qualified leads.
It allows you to
build rapport make friends.
I never thought I’d say this, but I’m happy to get emails from certain companies because they provide me value. If you set up your email funnel with the goal of being personable and adding value, you’ll never be a nuisance.
The proof is in the pudding, and pudding is right here:
Basically, emails funnels are fantastic because they allow you to find qualified leads and talk to them. Yay!
How To Set Up Your Email Funnel
Email funnels typically require a third-party service (Mailchimp, ConvertKit, Constant Contact, and others) to get started. Once you have the software, all you need to do is create your opt-in, enter the copy, sit back, and try not to spill coffee on your shirt. (Technically more, but not much more.)
Although there are many options to host this service, I personally use ConvertKit. (No, they are not paying me)
What I like about ConvertKit is you can get started for free. Like, free, free and get going. Their website even has easy-to-watch videos to help you get started.
Please know the automation feature is an upcharge.
Want to learn more?
Below is an excellent and thorough resource on how to get your ConvertKit set up now.
Creating your Funnel Lure aka Lead Magnet
What’s the most important part of fishing? The lure/hook.
What’s the most important part of an email funnel? The lure/lead magnet.
The first step in creating an email funnel is creating a piece of genuinely valuable content that entices people to give you their contact information and, you know… their email.
Perhaps you create a newsletter that sends you daily entertaining news like they do at The Morning Brew. (Side note, their letter rocks!)
What if you offer a free eBook that teaches you how to write better copy?
Or maybe you offer a free webinar that spills the beans on the life-changing powers of Yoga. (I don’t know, it’s your business, not mine!)
Whatever you offer, make sure it’s of value and in line with the services you sell. Meaning a personal trainer giving away free workout tips. A copywriter giving away copywriting tips. Etc.
This step requires thought, so don’t make something generic that anyone can provide, but rather make your lead magnet unique so it’s inherently more valuable. We’re intentionally giving something good upfront, with the idea that this positions us well in our customer’s minds.
Once we have our lure, we need to create an opt-in or a dedicated landing page to display our lure/lead magnet.
The opt-in is basically the net we use to collect email addresses. If you’ve ever seen a “Subscribe to our Newsletter” or “Sign up for our free ebook” somewhere on the internet, then more likely than not, that was the opt-in and the beginning of an email funnel.
Fortunately, ConvertKit has templates to help you do this. You can easily copy and paste the coding into your own website.
Once you have your lure and opt-in, you’re ready for the next step.
The Welcome Email Overview
The first email in this email sequence is the welcome email. Now before we cannonball into conversions, let’s take a note about writing emails funnels.
Many business owners and salespeople, and the first whiff of a sale, whack their customer over their head with outdated phrases that make your eyes roll.
BUY NOW. SALE ON ____. LIMITED TIME OFFER. REDEEM RIGHT NOW FOR 50 % OFF. It’s gross, and we’re not going to do that… certainly not on the first email. (Side note, depending on the industry, these emails do convert… however I wouldn’t launch a funnel with them.)
Generally speaking, email funnels have an entirely different feel. They’re all about nurturing your relationship with your prospect. This means we need to empathize with our prospects long before we ask for a sale. If you think of funnels in the frame of “This email will help someone,” then that’s the correct mindset.
One crucial task that will set up our success in the email funnels is to nail down our strategy.
Generals don’t jump in a tank and ride into war; and we’re not going to throw sh*t on the wall and see if it sticks.
Instead, we’re going to sit back and like a weathered general, plan our strategy.
That said, before we write anything, we need to address who we’re writing for.
We don’t want to write emails for any ole’ person.
We want to write emails for a very specific-ass person, aka our target audience.
Take a moment to answer these questions as these help us form our copy.
Who is are our target audience? What do they look like? What motivates them? What do they respond to? Why would they sign up for our offer? What are their goals? What do we want our clients to think, feel, and do about our brand? What benefits do people have by using our brand? What objections might our clients have? How can we help them? What makes us unique?
Basically, we want to get into the head of our customers so we can create content that relates to them. With this thought in mind, we can now write emails that speak to our audience that feel genuine.
The Welcome Email – Sent Immediately After Signing Up
The welcome email is the first email we send immediately after someone signs up for our lure/lead magnet. (Webinar, ebook, pdf file, etc.)
With the title like welcome email, guess what we’re going to do first?
This is our first impression in our funnel, so it’s important that we don’t overwhelm. We just want to be cool and be helpful.
In the welcome email, our goals are to:
- Thank our prospects for signing up
- Deliver what we promised
- Let our prospects know what to expect
- Offer a discount
- Leave gracefully
A Bit of House Keeping
For the remainder of this article, I will explain the points I want to make generally and then specifically write an email to illustrate them. In reality, the specifics you’ll write will be heavily influenced by what type of company you are, so, unfortunately, you can’t copy and paste.
I’m going to pretend I’m a top-notch personal trainer for my hastily named company, ABC123. My end goal is to sell an exclusive training package. The tone I’ll be using is friendly/modern, and I’ll use a five-email sequence in this fictional funnel.
I also named myself SpongeBob Musclepants. Why? I’m still looking for that answer myself.
Again, funnels can be as straightforward or as complex as we want them to be. I will demonstrate a simple one that covers the basics because once you understand the basics, you can always build it out.
Subject Line – Top 10 Secrets Personal Trainers Know To Instantly Transform Your Body
Thanks so much for signing up! I’m excited to help you crush your fitness goals.
Please click on the link below to receive the Top 10 Secrets Personal Trainers Know To Instantly Transform Your Body.
This guide will help you get immediate results and educate you on how the body truly works so you can get results that last.
Also, here’s a limited-time 10% discount at our store. Use the code NEW. (Only lasts for 72 hours)
Before I go, I want to let you know that I will be sending you more great tips to help you achieve long-lasting results on your fitness journey.
Anyways, enough of me talking, thanks again.
– SpongeBob Musclepants
P.S.… I’ll be sending you a great hack tomorrow… results are made in the kitchen!
We did everything we wanted and kept it short and simple. We even teased the email for tomorrow. We also offered a discount since we know the first emails are usually opened so why not try to get a sale?
Side note, a tactic you can use if you build more advanced funnels is simply asking your prospects what they want via a poll in the welcome email. Depending on their responses, you can create an auto funnel to respond to their desires.
For example, let’s say I did this.
Thanks so much for signing up! I’m happy to help you crush your fitness goals.
Please click on the link below to receive the Top 10 Secrets Personal Trainers Know To Instantly Transform Your Body.
I will be sending you more content to help you max out your fitness goals, but since I want to make it personalized to you, can you tell me what you most want to accomplish? Just click on one of these choices.
- Workout Advice
- Nutrition Advice
Etc. and so forth.
Depending on what they click, you can write emails that are more focused on their goals.
Anyways, enough of the welcome email; let’s get to the heart of the funnel.
Nurturing Emails Overview
The middle part of our email funnel is what I like to call nurturing emails. If a prospect is still in your funnel at this point, then they likely are beginning to trust you and appreciate what you have to say.
The main point of these emails is to, as the name suggests, is to nurture your relationship. Like a garden that always needs to be watered before the harvest, you too must water your garden before you ask for a sale.
This part of the funnel is to ALSO to move your client further down the sales process. So striking a balance of providing value while also moving your prospect down the sales funnel is the tightrope we must walk.
Here’s what we want to accomplish.
- Nurture the relationship
- Build proof
- Continue to add value
- Show personality
- Be interesting
- Offer solutions
- Present problems
- Tease solution
Nurturing Email #1. – The Introduction Email – Sent 1-2 Days After Welcome Email
At this point, our prospect got the value-packed free content and received a welcome email. Good job.
Now it’s time to tell them more about who we are, what we do, empathize with our clients, and build social proof.
Again, there are many ways to do this, but here’s how I did it below.
Subject Line – Nutrition Guide From ABC123
How’ve the workouts been?
I hope you tried some of the tips listed in the Top 10 Secrets Personal Trainers Know To Instantly Transform Your Body. With time, you should notice some results.
I have a bonus to help you get results even quicker, but before we get to that, I’d like to ask if I can tell you a little more about who I am and what I do? Don’t worry, I’ll keep it brief.
ABC123 is my award-winning personal training company that’s helped over 1,000 people reach the body of their dreams. (Check out the reviews) My secret is simple. I spend less time on buzzwords and more time focusing on what works.
Basically, different bodies respond to different workouts, and once we know our body type, we can begin to get fast results by giving them the right recipe for success.
Most fitness programs go off track because they don’t account for the individual body type. That’s why it personally took me so long to get results. Everything changed when I started to understand how the body truly works.
Anyways, enough about me, attached is my nutrition guide.
Our bodies are machines, and giving them the right fuel is crucial to getting results.
This will help you choose the best meals for your body.
– SpongeBob Musclepants.
We accomplished everything we were trying to do and did so in a friendly tone.
What I believe is key is to continue to add value. There’s the adage that giving is receiving. But even more straightforward, go back to common sense.
If you help someone out, and I mean genuinely help someone out, then more likely than not, they’ll be more open to listening to what you have to say.
That’s why I gave Tyler something else of value. Because this is a short email funnel sequence. I’m intentionally frontloading the value to keep my prospects hooked and position myself as an authority. Never skimp on helping people out.
A few minor details. Notice how I asked the prospect for permission to tell them more about myself. I think asking for permission is a subtle shift you can do to make you come off as less threatening. It’s more personal and softens some of the salesy qualities.
Also, notice how I didn’t hide that I was a personal trainer. Being out and open with your intentions is always the best policy as there are no surprises. Subconsciously, it sets the tone that I’ll eventually ask to train him.
There are many ways to write these emails, but focusing on your end goal is what’s most important. Since I’m writing a short sequence, I wanted to focus heavily on building the proof. If I had a longer sequence, my emails would be even more focused on providing value long before I start “selling”.
Nurture Email #2 The Problem Email – Sent 1-2 Days After Introduction Email
Ahh, the problem email, the one where we take a stick and poke the wound. We meet again.
As the name suggests, the problem email is where we take the problem (the one our company solves) and explain why it’s essential that we solve it. Like any good salesperson, being empathetic is the quality that separates you from being a jerk to being a solutions maker.
What’s also important to remember is that most people aren’t aware of the problem or that they have it.
So finding a clever way to make our prospects aware of the problem and implications is really our goal.
Here’s what we need to accomplish.
- List the problem.
- Explain why it’s important for it to be solved.
- Tease how you can solve it.
- Be cool
Going back to the fitness company, maybe your email sounds like this.
Subject Line – The Number One Reason People Don’t Have the Body of Their Dreams
Hope you loved the nutrition guide we provided. Every time I read it, I get hungry!
I want to briefly discuss the number one problem preventing people from having their dream bodies if you have the time.
I know this problem well because it’s what I had for years. Again, don’t worry, I’ll keep it quick. Also – there is another bonus at the end.
We all know that if you work out and eat right, you’ll get results. It’s science. However, many of us work out, eat right, and aren’t seeing the results we think we should have. Why’s that? It’s because many of us don’t have a personal trainer.
So why do we need a personal trainer?
Personal trainers lay out the roadmap to success. Basically, a qualified personal trainer helps you know what you don’t know. They help you by designing custom workouts for your body type, they give you expert nutritional advice. They will even educate you on the science of improving your body.
In short, they save you from wasting your time. If going to the gym by yourself worked for everyone, then why isn’t everyone looking like Brad Pitt?
Having a great personal trainer is actually what inspired me to form my own company because I learned firsthand what great coaching could do for the body.
What I think is interesting is to look at Michael Jordan and Lebron James. These top athletes have something in common besides being ridiculously good at basketball and beating the crap out of the Monstars. They had a personal trainer to get their body right. They sought out fitness coaching.
So if the top athletes in the world see the value in having a personal trainer, there might be some value to it for us regular people.
Anyways, I don’t want to take up more of your time, so I’ll end it here. But do you mind doing me a favor? Answer this question.
Do you think personalized coaching would help you get better results?
– SpongeBob Musclepants.
PS. – Stay tuned; the next email has a surprise. As promised, click here to receive your free stretching guide. Stretching is an easy way to prevent injury and increase strength that many of us overlook. This guide breaks down the correct stretches in the proper amounts so you can actually benefit.
This email covers what we want to do. We’re explaining the problem, explaining why solving it is essential, and still keeping a conversational tone. Hell, we even threw in a bonus to counterbalance the salesy attitude.
I find it vital to have a conversational tone, so the email comes off as less threatening. People generally don’t like stiff emails or ones that reek of sales, so we have to disguise it if possible.
That’s why in general, I prefer longer funnels to keep adding more value long before we hit them with the thick of the sales process, but again, we are focusing on five email funnel for the sake of this guide.
Small details, notice how I used humor in the email. Anytime you can make someone laugh, it tends to go over well. Here’s a quote you probably never heard. “I don’t like him; he’s got a great sense of humor.“
Also, notice how I asked a question at the end. I want my prospect to think about my offer before I even offer it. Obviously, personal training gets people better results, and we want our prospects to be thinking that.
The read continues.
The Conversion Email – Sent 1 Day After The Problem Email
Surprise! We have an offer that will blow your socks off, even if you are wearing sandals!
The conversion email is the part of the funnel is where we start converting leads into customers. Since we spent all this time offering value, building proof, and explaining the problem, it’s now our turn to be the knight in shining armor that wields a sword called a sparkling solution.
Here’s what we want to accomplish:
- Offer a good on a limited-time basis or a limited discount
- Offer something people can’t easily get. (Can be done with a limited discount)
- Clearly ask for the sale
- Make it easy to sign up
- Clearly list the benefits
Scene 5, take 1, back to Tyler.
Subject Line – ABC123 Special
I hope you’ve been well and are starting to see some results from the guides we sent.
If you have a minute, I’d like to run something by you.
As I mentioned, having a coach can not only help you reach your goals faster, but it can also give you the knowledge you can use for the rest of your life.
Well, I’m about to let the cat out of the bag: I’m a personal training coach, and I’d love to help you achieve your fitness goals.
If you received anything of value from me so far, please know that’s just the tip of the iceberg, and I have MUCH more to offer. As a friend, please consider this:
Typically, my fitness training is 100.00 per month, but right now, you can get the first three months at 50.00 per month with this exclusive promo. Please know this offer is only good for seven days.
Sign up here. (hyperlink)
I want to make getting the body of your dreams easy and affordable, so anyone can do it. $50.00 is about the cost it takes to take someone out to dinner, so take yourself out and eat the rewards.
Being open and honest, I firmly believe that you’ll start to see significant improvement in your physique within three months and want to stay on.
I made the onboarding process extremely easy. After you sign up, we send you a link to our app to onboard you and get you going quickly.
So what do you get if you decide to work with me?
Goal Setting – Getting clear about what you want is how we make a plan to get there.
Personalized Nutrition – You are unique. I’ll use my degree in nutrition to make sure you’re getting the fuel your body needs.
Customized Workout Plans – I’ll send you customized workout plans to help maximize your strength and prevent your body from the dreaded plateau.
Education – You’ll understand why this works, so you’ll forever have this knowledge.
Weekly Phone calls – I won’t be a shadowy figure; you’ll get to know who I am.
Money-Back Guarantee – If you’re not satisfied, you’re not paying. Period.
Click here to sign up now. (Hyperlink) and see the reason why over 1,000 people have chosen ABC123 to help reach their goals.
And if it’s not a good time for you, that’s ok too; I just wanted to offer you this deal.
Thanks for considering me, and please reach out with any questions.
– SpongeBob Musclepants
Ok, a mouthful, but we did what we had to do. We asked for the sale, put a time crunch on it, explained the benefits, and made it easy to sign up. That’s what a limited-time offer is.
A few notes.
Notice how I used an analogy to explain the pricing. $50.00 is about the cost it takes to take someone out to dinner. I like using analogies to explain cost because one good analogy is worth 1000 words. Also, most people tend to have no problem spending money on dinner, so why not link that no problem attitude to my offer?
I justified my price by being honest. I firmly believe that you’ll start to see significant improvement in your physique in three months and will want to stay on. Who doesn’t like someone who is open and honest? I feel that this breeds trust.
I clearly explained the benefits. People generally don’t care how shiny and cool your toy is. They only care what your shiny and cool toy can do for them. Never forget that.
I had multiple hyperlinks for people to sign up. We don’t want to leave business on the table, so we need to make sure people can easily sign up.
I also gave Tyler an out. At the end of the day, I value my relationship with Tyler more than a quick sale.
That’s the offer… now we wait and see.
The Follow-Up Email – Sent 2-3 Days After Conversion Email For The People Who Did Not Convert
Hey… are you alive?
Most sales are lost because we didn’t follow up, so we need to follow up. However, one consideration is essential. If someone signed on your first offer, you don’t want to send them the follow-up email. That’s weird and off-putting. You need to make sure your funnel accommodates that.
Anyways, the goal of the follow-up email is to:
- Be friendly
- Remind people that it’s a limited time sale
- Highlight the problem
- Offer a solution
- Offer another solution to keep them on your radar
Back to Tyler.
Subject Line – Friendly Reminder From ABC123
I hope you’ve been well!
Hey, I noticed you didn’t sign up for the offer yet, and that’s ok.
I just wanted to send you a brief reminder that this promo does end, so if you think you might be interested, saving 50% is huge.
Again, the number one reason people don’t have the body of their dreams is because they don’t have a qualified personal trainer to give them the blueprint.
What I do is train people to help them get the body of their dreams by designing programs that work. That’s how I earned over 900 five-star ratings.
If this interests you, sign up here *insert hyperlink* or if you have any questions, please feel free to respond back.
Either way, if this isn’t a good time, I totally understand. I encourage you to sign up for our newsletters. *hyperlink*
Basically, I send helpful fitness tips and tricks and talk about the industry. It’s a great way to stay informed while also being easy to read.
I appreciate you and look forward to staying in touch. Let me know what I can do for you.
– SpongeBob Musclepants
Some notes –
This email is a concise version of everything we’ve been doing. We’re friendly, build proof, state the problem, solve the problem, offer value, and offer an out.
Please notice the most important thing we did besides asking for the sale is offering them a newsletter to stay in contact.
Some people won’t buy now, and that’s ok. But providing long-term value is how we stay top of mind. If Tyler decides to purchase a fitness program, we’re giving ourselves a fighting chance that he thinks of us.
Once again, I believe in saying things like no pressure, it’s ok if you don’t buy, and other phrases to lower the tension because it makes us seem more human and less salesy.
The truth is, a funnel won’t capture 100% of people, nor will 100% of people will be ready to buy when they’re in the funnel, so remaining in good graces is key for success.
That’s all there is for the follow-up email.
Thank You Email – Sent Immediately After Purchase
Alright, we have a sale, dinner’s on you!
After someone buys a service/good from you, we owe them some things. It begins with a thank you and ends with us holding up our end of the bargain. Let’s get cracking.
For the thank you email, here’s what we want to accomplish:
- Thank our customer
- Tell them what to expect
- Deliver the goods
- Loop into long term emails
Back to Tyler.
Subject Line – Thanks For Signing up!
Thanks so much for signing up! I’m stoked to help you achieve your fitness goals!
You joined a community of over 1000 fitness-minded individuals dedicated to getting results, and I expect you’ll be the next.
Below is a link to our app. Download it now and start filling out the forms. This will help us identify your goals and help me put together a plan to get you underway.
You can also expect a call from me within the next 24 hours. Please note what times work best for you, and if the next 24 hours don’t work for you, just let me know, and we’ll work around your schedule.
Again, thanks for your trust and business; I’m excited to help you get results.
Any questions, please email back.
– SpongeBob Musclepants.
PS… Sign up for this newsletter. (***hyperlink***) It’s my monthly fitness letter, where I give the best tips and latest news for the fitness industry. It’s full of incredible information.
When someone buys a good, we should always thank them. Besides the fact remains that manners are important. People want to feel good about purchasing something, so let’s make sure we do that.
We listed what to expect. Addressing expectations brings comfort to the buyer and helps them feel in control.
Most importantly, we offered an in on our newsletter. As you’re about to read, long-term marketing is essential, so providing long-term value is what we need to do to keep our clients satisfied.
Congrats, you made an email sales funnel.
Long Term Marketing
While Sales funnels are excellent to make sales, what I think is best for the long-term benefits of your company and clients is creating helpful content.
These can be newsletters, tips, videos, blogs, etc., that provide extreme value and focus less on business but more on personal relationships. Here’s what I mean.
Imagine you’re a parent, and your kid wants to play pro basketball. What would you do to help your kid reach their goal?
You would likely scour the world for the best tips, search for good books to read, find cool videos to watch, help them practice, take them to games, recommend the best trainers, etc., all to help your kid achieve their goal.
With these long-term marketing emails, pretend you’re the parent and your clients are your kids. You need to search for the best ways to help them and present the information in a friendly manner. That’s how you build long-term relationships. That’s how you build influence.
For example, I’m a part of a fabulous comedy writing newsletter. Each time I get one, I’m opening it because I’m getting high-quality content, actionable advice, good industry feedback in a world that I care about… Comedy!
Simply put, Every time I read these letters, I’m the one who benefits, that’s why I like them.
Write your newsletters like that!
When the company does make the occasional reminder that they sell a service or if they have a sale, I read it because I figure it will help me out. They aren’t trying to sell me; they’re trying to help me; that’s the difference.
Fortunately, you can write these too by following these simple steps.
1.) Brainstorm. What type of content and value can you bring to your clients?
Maybe you’re a real estate company that offers tips and the latest news on how to sell your home.
2.) Create a lead magnet/lure to get people interested in your service and use email funnel software to create your opt-in page.
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3.) Send emails that would benefit your client.
Think about who your ideal client is and what they would want. Give them that.
4.) Keep sending value-focused emails.
Be cool, friendly, and focus on giving value. Again, this isn’t to really sell anything. This is more to benefit your client.
5.) Every so often, mention you have a sale or offer your service.
I mean, like 1 in every 10 emails. But make it almost an afterthought. Again, these emails are mainly just to provide value.
I believe It’s best to do this with a time constraint… this sale only lasts for the next week! A little motivation goes a long way.
This method, in my opinion, is how you strengthen your relationships with your clients and separate yourself from the pack—this is how you win influence.
“You can have everything in life you want, if you will just help other people get what they want.” – Zig Zigler.
An email sales funnel is a great tool to help you drive business because it’s basically the sales process via email.
Since we’re playing in the written medium where it’s easy to skim, it’s essential that we deliver extreme value upfront, be conversational, and slowly guide our prospects down the funnel.
This was a fundamental example, but you’ll likely get better results if you make your funnels more customizable. For example – maybe you create a funnel at the beginning where you ask your leads what type of content they want. Based on what they tell you – develop funnels that cater to their specific needs.
The beauty about funnels is the infinite possibilities of implementing them, so get creative and experiment. Be sure to test and tweak the subject lines that work and collect data. If you like, you can even retarget your prospects at the end of the funnel via ads.
Also, if this seems like a lot of work, hire a copywriter! A good copywriter will guide you from idea to implementation, so you can focus on other aspects of your job. They will also care about your message and be mindful of how you present yourself to the world.
Anyways, thanks for reading, good luck, and happy converting!